Fashion

Blackpink's Jennie Causes a Fever with New Calvin Klein Spring 2024 Campaign Shots

The American label officially dropped exclusive images of global brand ambassador Jennie in this season's newest denim looks.

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Images courtesy of Calvin Klein

Calvin Klein has officially unveiled exclusive images featuring their global brand ambassador Blackpink's Jennie adorned in the latest denim ensembles for the new season. Captured through the expert lens of photographer Hong Jang-hyun, Jennie exudes confidence and allure in a collection of cutting-edge yet timeless denim outfits that embody Calvin Klein's distinctive personality with their sleek colour palette.  

Dynamic, modern, and comfortable are what can describe Jennie when wearing a Cotton Contour Rib Tank shirt and 90s Loose Fit Jeans, a skillful combination of the language of high fashion and everyday versatility.

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Images courtesy of Calvin Klein

The juxtaposition of various denim shades takes center stage in combinations such as the Chambray Classic Button-Down Shirt and the Denim Mini Skirt, adding depth and sophistication to the overall ensemble.

The timeless trend of "denim on denim" makes a bold comeback this season with a trendy Pacifico blue wash, showcased in a coordinated ensemble featuring the Classic Trucker Jacket and Ultra High Rise Wide Leg Fit Jeans, accentuating the natural beauty and individuality of women, particularly K-pop sensation Jennie.

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Images courtesy of Calvin Klein

In the sleek yet understated combination of the black Bandeau Cotton Lightly Lined underwear paired with the Fit Barrel jeans, Jennie effortlessly radiates her irresistible charm, epitomising Calvin Klein's ethos of simple beauty and magnetic personality that serves as a perennial inspiration throughout the Calvin Klein Jeans Spring 2024 collection.

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Images courtesy of Calvin Klein

A standout piece in the collection, the Bodycon Denim dress, breathes new life into the wardrobe, showcasing Jennie's luxurious style and captivating allure.

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Images courtesy of Calvin Klein

Calvin Klein not only remains at the forefront of youth culture with a keen eye for trends and fashion, but also continues to pioneer the use of premium denim fabrics, ensuring quality and form are paramount. With over 50 years of relentless innovation and creativity, Calvin Klein solidifies its global reputation as a leading brand that sets the standard in the industry.

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