Double The Fun: Hashy Yusof-Than And Cleo Kim Live It Up In Salvatore Ferragamo's Viva
Walking the tightrope between tradition and innovation is no easy feat, but Salvatore Ferragamo’s Paul Andrew pulls it off with grace and aplomb. Take this season’s brand-new Viva shoe, for instance. Having set his sights on the lofty challenge of reinterpreting the label’s much-loved Vara (imagined by Fiamma Ferragamo in the ’70s), Andrew surpassed himself by creating a contemporary classic for the next generation of Ferragamo fanatics – the ultra-feminine and youthfully elegant Viva.
Boasting a sleek and chic silhouette with a longer vamp, gently tapered neckline, and daringly pointed toe, the Viva is adorned with an amplified bow in leather and cotton fabric instead of grosgrain, and complemented by a tonal metal plaque with the Ferragamo signature in raised relief. Available as a ballet flat or pump in soft nappa leather, glossy patent calfskin, denim, and linen canvas, the design showcases a sculptural, teardrop-shaped heel inspired by Paul Andrew’s favourite artist, Richard Serra.
And who better to show off this instant icon than homegrown talents Hashy Yusof-Than and Cleo Kim? Embodying the audacious yet sophisticated spirit of the Viva, singer-songwriter Hashy has risen above a major health scare to become the one to watch on the local music scene, while beauty entrepreneur Cleo Kim is making a name for herself with glitter hair extensions.
Exclusively for L’Officiel Singapore, the new-gen cool girls and gal pals put their best foot forward in a bright and bold array of Viva shoes from Salvatore Ferragamo’s Spring/Summer 2020 collection (don't worry, the video and images were shot before the Circuit Breaker started). Double the talent, double the fun.
Watch the video below:
Credits
Photography Joel Low
Styling Evon Chng
Hair & Makeup Manisa Tan / PaletteInc using Keune and YSL
Photography Assistant Alfie Pan
Hair & Makeup Assistant Jenny Tan
