Dakota Johnson Stars in Gucci's New Jackie 1961 Campaign
Lensed by Glen Luchford, the actress makes her way down Los Angeles parading different variations of the house's famed Jackie 1961 bag
The Jackie 1961 requires no introduction. Iconic to the house and propelled to fame by Former First Lady of the United States – Jacqueline Kennedy (after whom the bag was named), the accessory has elevated ensembles of society's most stylish women for over 60 years now, decorating the arms of big names like Cate Blanchett, Dua Lipa, IU, Miley Cyrus, and more. Now, the house has picked one of its modern muses to be the face of its new campaign: Dakota Johnson.
Lensed by Glen Luchford, the actress is captured making her way candidly through Los Angeles, parading different variations of the bag as she goes about her day; each bag complements Johnson's day-to-night style, adapting to her lifestyle no matter what she does – be it running errands, meeting a friend for lunch, post-workout, or out for a late-night dinner party.
Today's version of the Jackie 1961 is more versatile than ever, built for the contemporary woman of the time. Gucci's latest reiteration comes in three sizes – mini, small, and medium to appeal to any and every taste, and can also be carried as a shoulder bag (as originally intended) or crossbody with a leather strap or chain. Additionally, the bags come in a variety of materials: Natural grain, patent, or precious leather, woven raffia, straw, velvet, and of course, the house's signature GG Supreme canvas. A timeless staple that's adaptable to the trends of any decade.
