Calvin Klein Champions Individuality in New #MYCALVINS Campaign
What do a filmmaker, a chef and a model all have in common? A desire to define themselves on their own terms, something that Calvin Klein encourages in its latest #MYCALVINS campaign. Titled "MY STATEMENT", the campaign celebrates fearless women from all around Asia who have gone beyond the limits of society to pursue their passion and achieve their ambitions — all while staying true to themselves.
For the campaign, Calvin Klein sought out 10 inspiring women from all walks of life and countries including China, Korea and Nepal. The brand then invited them to share their thoughts on balance, the theme of this year's International Women's Day.
The campaign stars are as diverse as their stories. Amongst them is Singaporean activist and Crazy Rich Asians actress Victoria Loke, who boldly dispels the notion that femininity and strength do not go hand in hand; Korean style icon Yuna Lee, who's not afraid to be her most authentic self despite her celebrity status; and Shiori Ito, who became the face of Japan's #MeToo movement after bravely challenging the status quo and speaking her truth.
Armed with inner strength and resolve, these 10 exceptional women certainly prove that it's individuality, not conformity, that drives the world towards a better future. Discover who they are and read their words of wisdom for a dose of inspiration below.
Discover the MY STATEMENT. #MYCALVINS campaign on calvinklein.com.