BTS' J-Hope Stars In His First Campaign For Louis Vuitton
The K-pop icon and global ambassador for the French maison is star of their latest Keepall campaign
It's here! In February of this year, it was revealed that BTS' J-Hope is officially Louis Vuitton's global ambassador. And despite the K-pop icon currently serving his compulsory military conscription, ARMYs were treated with J-Hope's first campaign for the luxury French maison's iconic Keepall bag.
With its design originating in the 1930s, the Keepall possesses a versatile character that renders it suitable for both weekend getaways and extensive journeys to distant lands. Throughout the years, it has been the focal point of various artistic collaborations and highly desired editions, involving renowned figures such as Yayoi Kusama, Takashi Murakami, and Stephen Sprouse. As a result, it continues to endure as the Maison's iconic companion for travel.
The campaign features the 21st century pop icon and dancer dressed in immaculate yet loose-fitting Louis Vuitton suits that shows off the movement behind these classic silhouettes. J-Hope poses fluidly with the Keepall almost an extension of himself, making for some dynamic poses.
Reception to images has been uproarious as fans are missing the K-pop star, seeing as he had to halt activities to serve his military duties and will be gone for a while. Who's to say Louis Vuitton and J-Hope don't have more cooking in the kitchen prior to his military commitments? Looks like we'll just have to wait and find out.
