Blackpink's Jisoo Stars in Self-Portrait's Latest Pre-Fall 2024 Campaign
The newly minted global ambassador modelled the London label's pieces in a recording studio, channeling a "diary of a popstar" vibe.
Shortly after Dior Beauty unveiled their Dior Addict lipstick campaign, London-based fashion label, Self-Portrait also dropped their latest Pre-Fall 2024 campaign — Both of which starred the stunning Jisoo of Blackpink! The ladies of the K-pop supergroup has been very busy since establishing their own seperate talent agencies. Jisoo did the same with BLISSOO in February of this year and has been working hard on her ambassador duties with the latest being Self-Portrait.
Announced back in March, the global star became the newest face of the fashion label, joining fashion's finest such as Naomi Campbell, Gigi Hadid and Emily Ratajkowski. She also starred in their Spring/Summer 2024 campaign, sporting vibrant pieces and sleek, silky locks. Now, she returns for Pre-Fall 2024, modelling pieces from the collection that she handpicked to fit her own distinct style and preferance.
As we head closer to fall, the pop star opted for a darker, more neutral colour palette, sporting black tafetta dresses with voluminous skirts in varying hemlines. Jisoo also picked a contrasting, more ethereal vibe with a white lace and nude minidress that can go from brunch to wedding reception easily. Capturing more of her feminine casual style is a denim mini-dress Jisoo picked with gold button detailing. She paired the denim look with a pair of pink pumps to add to that youthful charm without sacrificing sophistication.
Jisoo's style was also praised by founder of Self-Portrait, Han Chong who said, "What I have come to discover through working with Jisoo is that she is a real chameleon and loves to experiment with her wardrobe." He went on to give insight on why they opted for a recroding studio to be the backdrop to the campaign.
"We decided to shoot her in a recording studio — a place where she feels at home and comes to life — to capture her at her most authentic self," Han Chong explained, "Her selection of off-duty denim and relaxed twinset knits to fun partywear and evening gowns shows the full spectrum of her own personal style and felt like a diary of a pop star."
