Blackpink's Jisoo is Tommy Hilfiger's New Ambassador in Fall 2024 Campaign
The campaign was filmed in New York City, the brand's hometown, fully recreating the vibrant, youthful lifestyle of this place from the perspective of a global star and fashion icon.
K-pop sensation and actress Jisoo has officially teamed up with Tommy Hilfiger as the face of their Fall 2024 campaign, marking an exciting new chapter for both the global star and the fashion house. The campaign showcases Jisoo as she embarks on a stylish tour of New York City’s iconic landmarks, riding atop a classic double-decker bus. The journey captures the electric, youthful energy of the city while highlighting Jisoo’s distinct sense of style, seamlessly blending with Tommy Hilfiger’s timeless aesthetic. The collaboration celebrates the fusion of Tommy’s classic designs with Jisoo’s cultural impact, known for her elegance, musical talent, and undeniable feminine allure.
As Jisoo tours the city, she makes a lasting impression with her outfit choices, featuring contemporary preppy pieces from the Fall 2024 collection. Her look includes a sophisticated Camel wool coat, paired with a chic Breton striped cardigan and a playful denim skirt—a fresh take on classic prep style that mirrors her own modern, feminine charm.
"Collaborating with Tommy Hilfiger feels like a dream," Jisoo shared. "It's such a meaningful experience to visit New York City, a place full of creativity and inspiration, alongside Tommy himself. This collection reflects a perfect harmony between elegance, femininity, and modernity—the very things I strive for in my own style." Tommy Hilfiger echoed these sentiments, saying, “Jisoo’s undeniable presence in the K-pop world, combined with her confidence, poise, and distinct personal identity, makes her the perfect ambassador for our brand. Her ability to stand out while staying true to herself is what makes her an ideal representative of our Fall 2024 collection.”
Jisoo, who rose to international fame as a member of the legendary K-pop group BLACKPINK, has continued to shine as a solo artist and actress. Her magnetic personality, kindness, and inner strength have helped her carve out a unique space as a global star. Most recently, she made waves at New York Fashion Week, attending the Tommy Hilfiger Spring/Summer 2025 show. Looking ahead, she is set to further her impact with a lead role in the upcoming Korean film Newtopia, slated for release in 2025.
In every step of her career, Jisoo continues to expand her influence, making her collaboration with Tommy Hilfiger yet another exciting milestone in her journey.
