The campaign was filmed in New York City, the brand's hometown, fully recreating the vibrant, youthful lifestyle of this place from the perspective of a global star and fashion icon.

K-pop sensation and actress <a href="https://www.lofficielsingapore.com/fashion/exclusive-celebrity-interview-blackpink-jisoo-tommy-hilfiger-spring-summer-2025-show-fashion" title="Exclusive Interview! JISOO and Tommy Hilfiger on the S/S 2025 show, New York and More" target="_blank" rel="noopener">Jisoo</a> has officially teamed up with <a href="https://www.lofficielsingapore.com/fashion/every-look-tommy-hilfiger-fall-winter-2024-nyfw-show-runway-fashion" title="Tommy Hilfiger's American Dream for Fall/Winter 2024" target="_blank" rel="noopener">Tommy Hilfiger</a> as the face of their Fall 2024 campaign, marking an exciting new chapter for both the global star and the fashion house. The campaign showcases Jisoo as she embarks on a stylish tour of New York City&rsquo;s iconic landmarks, riding atop a classic double-decker bus. The journey captures the electric, youthful energy of the city while highlighting <a href="https://www.lofficielsingapore.com/fashion/blackpink-jisoo-radiates-beauty-in-new-lady-dior-campaign-2024-fashion-celebrity-news" title="Blackpink&rsquo;s Jisoo Stuns in New Lady Dior Campaign" target="_blank" rel="noopener">Jisoo</a>&rsquo;s distinct sense of style, seamlessly blending with <a href="https://www.lofficielsingapore.com/fashion/mickey-and-friends-glenn-yong-tasha-low-tommy-hilfiger-disney-tommy-collection" title="Mickey and Friends &mdash; Glenn Yong, Tasha Low and Tommy Hilfiger&rsquo;s Disney X Tommy Collection" target="_blank" rel="noopener">Tommy Hilfiger</a>&rsquo;s timeless aesthetic. The collaboration celebrates the fusion of Tommy&rsquo;s classic designs with Jisoo&rsquo;s cultural impact, known for her elegance, musical talent, and undeniable feminine allure.
As Jisoo tours the city, she makes a lasting impression with her outfit choices, featuring contemporary preppy pieces from the Fall 2024 collection. Her look includes a sophisticated Camel wool coat, paired with a chic Breton striped cardigan and a playful denim skirt&mdash;a fresh take on classic prep style that mirrors her own modern, feminine charm.

"Collaborating with Tommy Hilfiger feels like a dream," <a href="https://www.lofficielsingapore.com/jewellery/cartier-high-jewellery-gala-le-voyage-recommence-seoul-blackpink-jisoo-stray-kids-hyunjin" title="Jisoo, Stray Kids' Hyunjin &amp; More Attend Cartier&rsquo;s High Jewellery Gala in Seoul" target="_blank" rel="noopener">Jisoo</a> shared. "It's such a meaningful experience to visit New York City, a place full of creativity and inspiration, alongside Tommy himself. This collection reflects a perfect harmony between elegance, femininity, and modernity&mdash;the very things I strive for in my own style." Tommy Hilfiger echoed these sentiments, saying, &ldquo;Jisoo&rsquo;s undeniable presence in the K-pop world, combined with her confidence, poise, and distinct personal identity, makes her the perfect ambassador for our brand. Her ability to stand out while staying true to herself is what makes her an ideal representative of our Fall 2024 collection.&rdquo;

<a href="https://www.lofficielsingapore.com/jewellery/cartier-trinity-celebration-singapore-blackpink-jisoo-jackson-wang-jeff-satur" title="Cartier Celebrates Trinity 100 with BLACKPINK's JISOO, Jackson Wang and More" target="_blank" rel="noopener">Jisoo</a>, who rose to international fame as a member of the legendary K-pop group <a href="https://www.lofficielsingapore.com/culture/blackpink-rose-drops-collaboration-song-single-comeback-apt-bruno-mars-apt-music-celebrity-news" title="BLACKPINK&rsquo;s Ros&eacute; Drops Infectious Song APT. Featuring Bruno Mars" target="_blank" rel="noopener">BLACKPINK</a>, has continued to shine as a solo artist and actress. Her magnetic personality, kindness, and inner strength have helped her carve out a unique space as a global star. Most recently, she made waves at New York Fashion Week, attending the <a href="https://www.lofficielsingapore.com/fashion/tommy-hilfiger-preppy-nautical-spring-summer-2025-nyfw-fashion-week-celebrities-felix-jisoo-stray-kids" title="All The Highlights From Tommy Hilfiger's Star-Studded Spring/Summer 2025 Show" target="_blank" rel="noopener">Tommy Hilfiger Spring/Summer 2025 show</a>. Looking ahead, she is set to further her impact with a lead role in the upcoming Korean film Newtopia, slated for release in 2025.
In every step of her career, <a href="https://www.lofficielsingapore.com/fashion/blackpink-jisoo-radiates-beauty-in-new-lady-dior-campaign-2024-fashion-celebrity-news" title="Blackpink&rsquo;s Jisoo Stuns in New Lady Dior Campaign" target="_blank" rel="noopener">Jisoo</a> continues to expand her influence, making her collaboration with Tommy Hilfiger yet another exciting milestone in her journey.

Blackpink's Jisoo is Tommy Hilfiger's New Ambassador in Fall 2024 Campaign

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