Blackpink's Jennie Fronts Calvin Klein's New Capsule Collection

In love with Jennie's effortless '90s-inspired street style? Well, now you can recreate her ensembles with Calvin Klein's new limited-edition capsule collection, featuring an array of pastel and nude underwear sets, denim, tees, fleece and knits curated and reimagined by the brand and the Blackpink singer herself. 

"Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership," says Jennie in an official statement. "This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe."

She continues: "I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the colour palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do."

The news comes fresh off the singer's highly-anticipated headliner performances at Coachella with her fellow Blackpink members. Lensed by Korean photographer Hong Jang Hyun, the campaign features Jennie in her element, dressed in relaxed apparel designed for the utmost comfort.   

"Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse," shares Jonathan Bottomley, Global Chief Marketing Officer, Calvin Klein. "Her persona, talent and distinctive style have a major global impact."

"Our partnership stems from an authentic place - Jennie is a longtime fan of the brand - and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie's coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world."