A New Chapter Begins for Ferragamo

Ferragamo's journey to reinvention begins under the creative direction of Maximilian Davis.

Salvatore Ferragamo has officially become Ferragamo. Combining the house's traditional codes with its contemporary vision of fashion today, Ferragamo begins its journey to reinvention under the watchful eye of Creative Director Maximilian Davis.

Designed by renowned graphic designer Peter Saville, the logo's new typeface represents a fresh take on Ferrgamo's classic font – olden-day stone inscriptions that once inspired artists from the Renaissance era. Ferragamo's new logo infuses a touch of sensuality that feels new, yet familiar; one that doesn't take a lot for fans of the house to adapt to.

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