Jennie of BLACKPINK Launches New Era with Empowering Single "Mantra"
The release of her comeback single titled “Mantra” is more than just a musical offering—it’s a statement.
Following months of speculation and excitement, BLACKPINK’s Jennie has officially unveiled her highly anticipated new single, “Mantra,” alongside a striking music video. Released today via Columbia Records and her very own label ODDATELIER, the track marks a significant milestone in Jennie’s burgeoning solo career. This next creative chapter positions her as not only a K-pop icon but also a powerful force in global pop culture.
The release of “Mantra” is more than just a musical offering—it’s a statement. The song’s thumping bass line, combined with an infectious, bold beat, showcases Jennie’s versatility as a performer and a producer. At its core, “Mantra” is an unapologetic anthem that calls for self-expression, confidence, and empowerment. As Jennie herself proclaims in the track, “Sometimes girls just gotta have fun,” it becomes clear that the song’s message is designed to resonate with women around the world.
“It’s the perfect song to begin my new era,” Jennie explained. “I think ‘Mantra’ will make my fans happy but also show a new side of me as a solo artist. The song was inspired by my time recording in Los Angeles and hopefully fans feel that energy—which is about being positive, being expressive, and being true to who you are.” This shift in sound and narrative is Jennie’s boldest step yet as she embarks on this new phase under ODDATELIER, the entertainment company she founded.
Accompanying the single is a visually stunning, Los Angeles-centric music video that further reinforces “Mantra”’s core themes of empowerment and self-love. The video, set against the vibrant backdrop of LA, complements Jennie’s evolving artistic direction. It plays out as a celebration of female strength and authenticity—an intentional reflection of the song’s central message. Jennie shared her vision for the video, noting, “It reflects the main theme of female empowerment and confidence. It was important for the overall vision to be consistent, and I love how it turned out. I’m so excited to finally put it out there.” The LA setting, a place Jennie has frequently drawn creative inspiration from, serves as the perfect canvas.
In a press statement, Jennie expresses that “Mantra” is not only an anthem for her fans, but for women everywhere. The song’s energetic message, driven by themes of self-love and empowerment, will no doubt strike a chord with audiences worldwide. As Jennie herself said, “It’s energetic and empowering with a message for all of my ladies, women, and pretty girls out there to love yourself for who you are. This is your anthem.”
With “Mantra,” Jennie solidifies her role not only as a global pop star but also as a businesswoman and creative force through her label. This release is the first glimpse into what fans can expect from her forthcoming solo album, which is set to drop under the partnership of Columbia Records and ODDATELIER. In the meantime, check out the stylish LA-themes music video below!
