NewJeans' Hanni is Gucci Beauty's Newest Global Ambassador
The K-pop singer starts her role as global brand ambassador for the Italian house
More K-pop stars are becoming brand ambassadors for esteemed fashion houses. After Jisoo was announced as a global ambassador for Dior, Dyson and Self-Portrait, Jennie for Chanel and Calvin Klein, and even more recently, Stray Kids' Felix for Louis Vuitton, it is NewJeans' Hanni who continues her conquest to the West as the new muse of Gucci Beauty.
Hanni's new partnership with Gucci Beauty is a continuation of her role as global brand ambassador for fashion, adding a new chapter to their shared story. For several years, Hanni has distinguished herself through international projects with the House of Gucci, attending fashion shows and posing for campaigns.
The Italian house now broadens its horizons by making her the muse of its beauty range and justifies its choice in a press release: "Hanni has attracted attention thanks to her electric presence on stage and her distinct sense style. Her magnetic charisma, self-confidence and authenticity embody the values of Gucci Beauty."
Since their debut in July 2022, NewJeans, composed of five members – Hanni, Haerin, Minji, Danielle and Hyein, has gained much popularity in the K-pop music scene, captivating international audiences with their vibrant energy.
