Maison 21G Wins Best Retail Experience at the 2022 SRA Awards Gala

Parisian brand Maison 21G has spent the past year climbing in ranks as one of Singapore's most coveted perfumery houses, with their impressive bespoke services, luxe scents, and home range. Led by founder Johanna Monange, the Maison has transformed the way relationships and connections are fostered through the art of scent and the experiences they offer.

Besides their recent win in our Beauty Awards this month, the Maison has also been accredited as the Best Retail Experience of Singapore at the Singapore Retailers Association (SRA) Awards 2022 Gala. There, they beat stiff competition for the title with their modern approach to retail, featuring next-gen technology, expertise and Parisian opulence.

"I want to reignite humankind’s inherent sense of smell and open our minds to endless artistry inspired by Haute Couture natural ingredients," says Monange. "I believe that the scent of your soul should be unique and creative as you are. Your scent should fit you perfectly, otherwise, it’s not a luxury perfume. Your perfume should heighten your arrival and prolong your exit."

True to her word, the Maison has put in the effort to make perfumery an enjoyable experience for their customers. Pushing past traditional retail trends, Maison 21G introduced new initiatives like AI quizzes into the world of bespoke perfumery, customisable scent mixing workshops, and more with their updated business model. A deserving win, if we do say so ourselves.

To experience the world of Maison 21G for yourself, visit their website here.