Estée Lauder Companies Goes 30 Years Strong with its Annual Breast Cancer Campaign
Together with its participating brands, Estée Lauder Companies has dedicated yet another year to supporting the global breast cancer community
It's #TimeToEndBreastCancer with Estée Lauder Companies. This October marks the conglomerate's 30th year in dedicating its time and efforts to supporting the global breast cancer community in advancing research, education, and medical services. The ultimate goal? To help create a breast cancer-free world for all.
According to a study by The International Agency for Research on Cancer, breast cancer accounts for one in every eight cancers. They have also predicted an increase to over three million new cases per year and more than one million deaths per year by 2040. Due to this harrowing number, Estée Lauder Companies has committed to the fight against the deadly disease, with its annual Breast Cancer Campaign – that's going 30 years strong thus far – funding more than US$108 million for lifesaving research, education and medical services globally.
From a local standpoint, the company has partnered with the Breast Cancer Foundation (BCF) and the Singapore General Hospital (SGH) to offer the same support for Singapore's breast cancer community. This year, participating brands like Estée Lauder, Bobbi Brown, Jo Malone, Clinique, Origins, and La Mer have joined the cause with their pink limited-edition products, where part of the sale proceeds will go to the BCF and SGH to further their support for the cause.
For more information about the campaign, visit ELC's website here.
