Cai Xukun Joins Charlotte Tilbury as Global Makeup Brand Ambassador

Charlotte Tilbury has tapped Chinese singer and music producer Cai Xukun—also known as KUN—as its newest global makeup brand ambassador. The announcement marks a strategic move for the beauty powerhouse as it continues to expand its presence in the Chinese market and beyond.

KUN, a trailblazer in the C-pop industry, has amassed a devoted fan base, set streaming records with hit singles, and represented China in Billboard’s Global No. 1s series. Now, he is adding beauty icon to his repertoire, lending his influence and modern aesthetic to one of the world’s most celebrated makeup brands.

“I am so excited for KUN to be Charlotte Tilbury’s Global Makeup Brand Ambassador,” said Tilbury. “As a multi-talented singer and music producer, his talent, fearless attitude, and trailblazing style have made him a global super star! He is someone who pursues his dreams and thinks limitlessly, which perfectly aligns with the purpose of my brand and makes him the perfect muse to spotlight my beauty icons. I cannot wait to collaborate with KUN and create many more unforgettable moments together!”

His first campaign with the brand will highlight Charlotte Tilbury’s award-winning Airbrush Flawless Finish powder, a cult-favorite micro powder known for its airbrushed, pore-blurring effect. Part of the brand’s broader Airbrush Flawless franchise—which includes the Airbrush Flawless Foundation and the viral Airbrush Flawless Setting Spray—the finely milled powder has become a staple for achieving a flawless complexion. And who better to embody its star power than KUN?

This partnership signals a fresh, dynamic era for Charlotte Tilbury, aligning the brand with a new generation of beauty enthusiasts while embracing the influence of global pop culture. With KUN’s fearless approach to music, fashion, and now beauty, this collaboration is poised to make waves—one flawless finish at a time.