Turn Back Time with IREN Shizen’s Age-Defying Serum
If you’re looking to tackle visible signs of ageing, be sure to add this peptide-powered product to your cart
L'Officiel Singapore Beauty Awards 2023: Best Sustainable Serum
When it comes down to something as ritualistic as a beauty routine, it’s best to make it fun. For us, that involves customising your skincare to suit your skin’s needs. Cue IREN Shizen’s range of serums — a collection of seven skincare solutions tailored for every concern.
Earning first place in our Best Sustainable Serum category, in particular, is its Forever Young Anti-Ageing Serum: a powerful age-defying serum, encapsulated with goji berry extract, Argireline peptide (a natural alternative to botox) and niacinamide, to accelerate your skin’s production of collagen, soften the appearance of visible fine lines and wrinkles, improve your skin’s elasticity, and even out your complexion.
Each serum is formulated with the brand’s patented BIYUSEN™ technology. It incorporates a proprietary complex of active ingredients derived from the rarest moor hot springs in Hokkaido, Japan to help restore the skin back to its healthiest state in a short period of time.
“I’ve been diligently adding IREN Shizen’s serums to my skincare regime for nearly three years now,” says Melissa Mae. “As my skin is not the same as it was when I first started using the brand, I appreciate how the mix-and-match experience allows me to personalise my routine to suit my ever-changing concerns at any given time. Now that I’m getting older, I’ve started incorporating Forever Young into my trio of serums, along with Keep Calm (for sensitivity) and Glow Getter (for radiance). I’ve seen an improvement in my complexion over time.”
That’s not all there is to the brand. Its pledge to sustainability is also worth mentioning. Their goal? To have a net zero waste production by 2025. For now, the cruelty-free and vegan brand has dedicated its efforts to cutting down waste by committing to small-batch production, using FSC-certified paper for its packaging, locally sourcing and banning over 2000 environmentally harmful ingredients from their formulations.
IREN Shizen’s Forever Young Anti-Ageing Serum retails at $68. It is available in-store at Takashimaya Beauty Hall and online here.
Photography JEREMY TAN
Styling MELISSA MAE & JEREMY TAN
To read more about our Beauty Awards, click here.
