Sportswear Meets Couture for Dior Men’s Fall 2022
Discover ‘On the Road’ for Dior Men’s Fall 2022 Campaign by Kim Jones.
A marriage of casual sportswear and refined craftsmanship, Dior Men’s Fall campaign celebrates the freedom of youth. The collection, ‘On the Road’, sees the blending of American counterculture with the House’s distinguished couture approach.
Drawing directly from the novel of the same name by Jack Kerouc, the collection and campaign take on the vibrance of youth culture, coupled with Dior’s modern approach to casual menswear. The runway show, presented in December last year, featured the manuscript of the novel on the catwalk in an XXL format that paid true homage to the Beat Generation writer.
The words of Kerouc were echoed once again in the campaign, setting the scene for the models who aroused an eclectic sense of rebellious energy with every sparkly beanie.
Kim Jones’ vision through the campaign evokes a new true sense of the contemporary spirit of the adventurous youth, and reinforces the brand’s commitment to savoir faire. The collection invites the rebel in each of us to embrace the liberties and individuality of our youth through each ‘50s-inspired piece.
The iconic Saddle bag was reinvented in multiple ways this season, with each iteration combining the sensibilities of casual utilitarian wear with the high fashion touch of Dior for a fresh audience and a fresh perspective.
