A Look at Jack Daniel's and McLaren's Exclusive Partnership for the Singapore Grand Prix
The brands have launched a limited edition bottle design in honour of their partnership
The whirlwind of events behind the annual Singapore Grand Prix has led to yet another exciting collaboration, this time in the form of an exclusive bottle design by brands Jack Daniel's and McLaren Racing. News of the partnership was officially announced at an event on 15 September, with Formula One driver Oscar Piastri in attendance.
Limited to only 500 cases for purchase in Singapore this year, the McLaren Racing Tennessee Whiskey bottle takes on signature motifs of both brands – represented via the shape of Jack Daniel's iconic bottles and the orange and black colours of McLaren. Housed in a 700ml bottle, the whiskey is made up of 80 per cent corn, 8 per cent rye, and 12 per cent malted barley.
“McLaren and Jack Daniel’s are two of the most iconic brands known around the world, and we’re excited to celebrate our partnership with a special bottle that nods to our shared spirit of independence, authenticity and boldness,” says Jack Daniel’s SVP, Global Managing Director, Sophia Angelis in an official statement. “We have been working with the McLaren team to develop unparalleled experiences for both racing and whiskey fans, and we can’t wait to share more on what we have in store.”
Louise McEwen, Executive Director in Brand & Marketing of McLaren Racing continues: “This limited-edition bottle is another fantastic way to share these celebrations with our fans, remembering both Bruce and Jack – two distinguished founders. I am looking forward to seeing the bottle on shelves across the globe.”
Visit JackDaniels.com for more information regarding the partnership.
