Blackpink's Rosé & BTS' Jimin Star in the Latest Tiffany Lock Campaign
In continuation of their esteemed Tiffany Lock collection, Tiffany & Co. has recently unveiled a new promotional campaign that pays tribute to the symbol of love featuring Rosé, Jimin, Nancy Ajram, and the newly appointed Florence Pugh.
Tiffany & Co. has unveiled an exciting new campaign to showcase the latest designs from their esteemed Tiffany Lock collection. The collection features an array of exquisite pendants, rings, earrings, and bracelets, crafted with a combination of fine materials. Celebrating these iconic creations, the brand has enlisted the star power of renowned Brand Ambassadors: Rosé from Blackpink, Jimin from BTS, talented singer Nancy Ajram, and esteemed actress Florence Pugh. This marks Florence Pugh's debut as a brand ambassador for Tiffany & Co. All these stars beautifully showcase the new Lock designs, which symbolize love and represent unbreakable bonds.
As Alexandre Arnault, Executive Vice President, Product & Communications at Tiffany & Co. puts it, "Love takes center stage in the campaign, reflecting the Brand's fundamental essence since its establishment in 1837."
The Tiffany Lock draws inspiration from the enduring padlock, which has been an iconic hallmark of the brand's timeless designs since 1883. It perfectly embodies the fusion of aesthetics and craftsmanship that has defined the brand for over a century, paying homage to its illustrious legacy.
The new editions of the Tiffany Lock collection celebrate the profound connections between individuals and the boundless power of love. The gender-neutral collection offers an array of stunning earrings, pendants, rings, and bracelets, blending gold and diamonds in various captivating textures. Radiating a brilliant and elegant beauty, the Tiffany Lock collection features the brand's legendary diamonds and comes in 18K yellow, rose, and white gold, with an option for a dazzling diamond-set version, available in full diamond, partially rhinestones, or plain styles. In addition, a new Lock bracelet in 18k white gold, adorned with a combination of baguette-cut and round-cut diamonds, will be launched.
The eagerly anticipated Tiffany Lock promotion campaign, showcasing the latest designs, is set to launch globally on August 1, 2023. Simultaneously, these exquisite pieces will be available for purchase at Tiffany & Co. stores worldwide and on the Tiffany.com website.
