Swarovski’s Celebrate Wonder Holiday Campaign Invites Us to a Glitzy Season of Self-Love

As the year draws to a close, it’s time to take stock of our achievements and milestones. All our wins, whether big victories or personal triumphs are worth cheering for. With its holiday campaign, Swarovski urges us to turn up the dial on self-love and learn to celebrate ourselves for what we are worth. The Austrian jewellery label celebrates the glitz and glamour of the festive season with five characters, each inspired by signature Swarovski collections.

While looking back on the accomplishments of your family, best girlfriends or your own journey, you can ring in the festivities with the five mystical Swarovski characters that have undergone Crystal Metamorphosis, namely: Gema, Mesmera, Matrix, Luna and Hyperbola. Each unique character brings a different energy to Swarovski’s savoir-faire, so no matter the colour preference, you can amp up the festive bling your own way.

The opulence of the Mesmera family brings a bold statement to the festivities, with shimmering translucent crystals crafted with the meticulous craftsmanship of Swarovski. Enhanced by the detailed formations, the Mesmera family is a striking choice for any holiday event. 

Gema marries blue and clear crystals in a dazzling formation, reminiscent of the glittering night sky. The wide cuts of the stones exude an unmatched elegance, perfect for classy end-of-year affairs. 

Inspired by the timeless beauty of the moon, Luna revamps the classic crescent shape into provocative and audacious jewellery pieces. In signature Swarovski fashion, the complex pavé and angles of the crystal intensify the edginess of the pieces from the Luna family.

For truly awe-inspiring pieces, the Hyperbola family is the way to go. Intricate and elaborate, lines and hoops of green and white stones send the festive drama to the next level, so you can steal the show at all your Christmas celebrations.

Since its first run in 1991, Swarovski’s Annual Edition ornaments have been coveted collectables. This year’s designs marry science with nature, paired with the incomparable savoir-faire of the Austrian jeweller. The ornaments come in both classic and 3D forms, to dress up your Christmas tree with some bling.

Reindeer, snowmen, elves and more from the Holiday Cheers Collection are perfect to spruce up your home this winter. Decked in festive red, green and white, the little animated crystal objects will bring some Christmas cheer to your space.

The iconic band of Swarovski characters are welcoming new additions to the family this year. Mo the Cow is wrapped in green and miniature cattle jewellery, and a duo of Kris bears hold onto a piece of striped candy for their 30th anniversary.

Since its establishment in 1895, Swarovski has been at the forefront of high-end jewellery. Known for its precision-cutting technology, the Austria-based jeweller’s heritage has enabled its global reach and lasting influence as a titan of industry. Swarovski joined hands with Disney earlier this year for their centennial anniversary celebrations, creating a range of jewellery and crystal home pieces for Disney100.