The Longines PrimaLuna Collection Gets Two Summery Shades

We can all enjoy a prolonged summer with the release of new dial colours on the Longines PrimaLuna. The watch collection’s classic sensibility is now given a dash of fun with the addition of summery hues, with the choice of a cherry-pink or ice-blue dial.

Making a timely entrance, the PrimaLuna Cherry Pink iteration arrives on the back of Barbiecore fever. Its pink dial radiates sweet and dreamy vibes in partnership with a delicate silhouette and sensuous round case measuring 30 mm in diameter. Timeless elegance reignited and revived with fresh romance, the Longines PrimaLuna Cherry Pink speaks volumes about the power of feminine charm.

On the timepiece’s sunburst dial, its three sleek and polished silver-plated hands and diamond hour markers accentuate time-telling with brilliance, alongside a discreet 3 o’clock date window. The latest Longines PrimaLuna is finished with a sophisticated stainless steel bracelet and it is powered either by a quartz movement or an L592 self-winding mechanical movement.

If a pink palette does not attract you, Longines has another colour variation up its sleeves: the Longines PrimaLuna Ice Blue. A cool blue hue is always inviting, especially when temperatures keep heading upward. Sharing the same specifications and features, both the Longines PrimaLuna Cherry Pink and Longines PrimaLuna Ice Blue are equally appealing in function and aesthetic, weaving together modern elegance with a summer-chic style statement.