Omega's Space-Inspired Soiree for the Speedmaster's 60th Anniversary
NEWS: Time travel, space exploration, and high-tech installation art came together in spectacular fashion, as OMEGA celebrated the 60th anniversary of its legendary Speedmaster collection in Singapore with a multi-sensory extravaganza that also heralded the opening of the brand’s latest flagship boutique at The Shoppes At Marina Bay Sands.
Over 130 guests, including VIP customers, members of the media and prominent watch bloggers attended the multi-faceted event. Teleporting attendees to the OMEGA universe from the get-go, the evening started with cocktails at a special exhibition area at the Marina Bay Sands mall, followed by a space-themed party at the Art Science Museum.
With captivating displays, multi-media presentations, and selected Speedmaster timepieces, the exhibition led guests through the collection’s entire history; from the pioneering spirit that birthed the creation of this collection to its reigning popularity even six decades later.
Away from the Speedmaster 60th Anniversary Exhibition, guests took the opportunity to visit the new OMEGA flagship store. Spanning 3000 sq ft, the Marina Bay Sands boutique, which opened in December 2016, is a luxurious and inviting haven for OMEGA customers. After a tour of the exhibition and boutique, guests adjourned to the Art Science Museum, which was transformed into an OMEGA universe unto itself, and took on a futuristic, space-inspired milieu to express the Speedmaster’s legacy in NASA space explorations