Meet The Iconic Première Édition Originale: Chanel’s First Watch from 1987

The French maison revitalises vintage elegance with it's re-issue of their first timepiece.

A re-issue of Chanel’s first watch from 1987, the Première Édition Originale is a combination of icon — the stopper of Chanel’s N°5 fragrance bottle, the octagonal shape of Place Vendôme, and the interlaced links with leather that bring to mind classic Chanel bags. Through a cinematic lens, we discover how the Première Édition Originale is not just a watch, but the ultimate choice of living.

body part finger hand person bottle cosmetics perfume lipstick bracelet jewelry

Model wears vest, Ruban earrings and ring in 18K white gold with diamonds, Rouge Coco Bloom lipstick, and Première Édition Originale watch in yellow gold by CHANEL.

body part finger hand person accessories bracelet jewelry face head

Model wears top, Ruban earrings and ring in 18K white gold with diamonds, and Première Édition Originale watch in yellow gold by CHANEL.

dress evening dress formal wear adult female person woman fashion long sleeve finger

Model wears jumper, pants, and Première Édition Originale watch in yellow gold by CHANEL.

Première Édition Originale watch in yellow gold by CHANEL.

finger hand person adult female woman face accessories bracelet jewelry

Model wears jumper, Coco Crush Toi Et Moi ring in 18K white and beige gold with diamonds, Extrait De N°5 ring in 18K beige gold with diamonds, Coco Crush ring in 18K beige gold, and Première Édition Originale watch in yellow gold by CHANEL.

accessories bag handbag purse cosmetics lipstick bottle

Bag, Extrait De N°5 ring and bracelet in 18K beige gold with diamonds, Rogue Coco Bloom lipstick, N°5 eau de parfum, and Première Édition Originale watch in yellow gold by CHANEL.

shoe high heel adult female person woman lamp furniture chair couch

Model wears jumper, shorts, boots, bag, Coco Crush ring in 18K beige gold, Coco Crush Toi Et Moi ring in 18K white and beige gold with diamonds, Extrait De N°5 ring in 18K beige gold with diamonds, and Première Édition Originale watch in yellow gold by CHANEL.

couch finger hand person adult female woman dress accessories face

Model wears jumpsuit, Extrait De N°5 rings and necklace in 18K beige gold with diamonds, Coco Crush Toi Et Moi ring in 18K white and beige gold with diamonds, Coco Crush ring in 18K beige gold, and Première Édition Originale watch in yellow gold by CHANEL.

Photography STEFAN KHOO
Videography ANDREW GOH
Styling FELIX WOEI
Hair SEAN ANG
PROFESSIONAL and DYSON
Makeup CLARENCE LEE using CHANEL
Photography assistant ALIF
Fashion assistants HUI LING and SHANNAHLETTE JENN LIM
Model LOTTE / MANNEQUIN
Location THE FULLERTON HOTEL SINGAPORE