Bvlgari Opens a Fun New Pop-Up in ION Orchard
If you're heading to ION Orchard anytime soon, you're in for a (visual) treat. Last week, Bvlgari opened a new pop-up store at the mall that is hard to miss: it's candy pink, blinking with neon lights and totally Instagrammable.
Named Pop (Up) Corn, the retail space boasts a colourful interior inspired by the Italian cinema of the 1960s. The swinging '60s was also a time when big shot Hollywood stars like Audrey Hepburn, Frank Sinatra and Elizabeth Taylor flocked to Bvlgari's historic Via Condotti boutique — a fact that the Pop (Up) Corn nods to with a reproduction of the Roman boutique's door.
Even more delightful than the decor are the products you'll find at the Pop (Up) Corn: Serpenti and Divas' Dream bags, as well as sparkling jewellery pieces and watches. Some of these are limited edition, including the matching set of a Bvlgari-Bvlgari necklace and bracelet in rose gold. Check out the exclusive pieces in the gallery below:
To celebrate the launch of the Pop (Up) Corn, Bvlgari threw a party attended by the who's who of town. Local celebrities like Zoe Tay, Fann Wong and Fiona Xie rubbed shoulders with homegrown band The Sam Willows, as well as influencers Yoyo Cao and Nellie Lim. See all the photos from the extravagant evening below:
