Watches & Jewellery

Buckle Up with the Van Cleef and Arpels Ludo Secret Watch

As Van Cleef & Arpels' iconic Ludo bracelet turns 89, the Maison releases the new High Jewellery Ludo Secret watch.

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One of Van Cleef & Arpels’ endearing icons, the Ludo bracelet, was born 89 years ago — and if there is ever a doubt that the design, calling to mind a jewelled couture belt, is an exceptional signature of the Maison, one just has to remember that it obtained its moniker directly through the nickname of one of the house’s founders, Louis Arpels. This year, the Ludo bracelet transforms into a dazzling High Jewellery Ludo Secret watch. What you’ll find familiar: The piece’s flexible gold mesh, and its distinguishing buckle-inspired detail, adorned with sparkling precious stones.

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Ludo Secret Watch in 18K rose gold with sapphires or diamonds, and mother-of-pearl, Van Cleef & Arpels

Reinterpreting a Ludo timepiece from the Maison’s patrimonial collection and featuring a briquette-shaped mesh, the new Ludo Secret watch evokes a weave of shiny fabric encircling the wrist. A maestro in the category of secret watches, Van Cleef & Arpels has crafted them since the 1920s — and this ultra-modern design reveals the time along with a guilloché white mother-of-pearl dial. In the same manner that a belt enhances the silhouette of a woman and highlights her waist, the new Ludo Secret watch most certainly exalts an elegant wrist.

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