Louis Vuitton Makes its Damier Pattern Shine
More than a century after its conception, the iconic motif of the trunk maker is now transposed into a fine jewellery collection
Most often seen on trunks, bags and luggage, the Damier pattern — imagined in 1888 by Louis Vuitton and his son Georges to stand out from the competition — is now appearing on a line of white or yellow gold jewellery. “Le Damier de Louis Vuitton embodies what modern jewellery is all about,” says Francesca Amfitheatrof, Artistic Director for Watches and Jewellery at Louis Vuitton. Thus, the legendary grid becomes a playground where gold squares alternate with diamond squares. “It is a diamond collection that is not just about the stones but the pattern that they create,” continues Amfitheatrof. The centerpiece of this new collection, the ring, is available in several variations and widths, offering infinite possibilities. The artistic director also turned her attention to the classic tennis bracelet, “always in motion and always on your wrist,” which she offers a brilliant reinterpretation of. To do so, she drew inspiration from the history of this jewel, named in 1978 after a tennis player requested that a US Open match be suspended until her lost diamond bracelet could be found. In this updated version, the fully articulated repeating motif embraces the wrist with its infinite flexibility. An elegant round pendant set with diamonds and suspended from a fine yellow gold chain completes the ensemble, as do an imposing pair of diamond-encrusted yellow gold hoop earrings.