For the launch of its fall / winter 2021 advertising campaign, Prada is promoting a series of playful experimental initiatives in Paris.

Who has never dreamed of having a <a href="https://www.lofficiel.com/food/comment-dresser-son-petit-dejeuner-comme-dans-un-palace-breakfast-fruits-frais" target="_blank" rel="noopener">luxury breakfast</a>? With the #FeelsLikePrada operation, the Italian House makes your dream possible ... And all for an accessible budget.
In 2019 already, <a href="https://www.lofficiel.com/industry-trends/prada-glow-le-pop-up-qui-donne-des-airs-de-fete-a-la-samaritaine" target="_blank" rel="noopener">Prada</a> had caused a buzz by distributing bouquets of flowers signed in several cities around the world. To mark the start of autumn with panache - and with that of its last <a href="https://www.lofficiel.com/hommes/prada-possible-feelings-mens-fall-2021-raf-simons-miuccia" target="_blank" rel="noopener">Fall / Winter 2021 campaign</a> - the House is reiterating the challenge of street marketing with a series of encouraging experimental initiatives.
Among them, the possibility of leaving with his baguette and his pastries (Parisian clich&eacute; obliges) - but branded Prada please. In collaboration with local artisans and merchants, the Prada touch is thus available on collector's items, packaging, napkins and paper bags - all echoing the emblematic prints of the Maison's latest FW21 collection.
But it is also in the open that this campaign comes to life. Indeed, the walls of Paris are invested with immense colored and geometric panels. Here again, the patterns chosen come from the new winter collection of the duo <a href="https://www.lofficiel.com/fashion-week/miuccia-prada-ses-14-defiles-les-plus-emblematiques" target="_blank" rel="noopener">Miuccia Prada</a> and Raf Simons. Keep your eyes peeled, perhaps you will stumble upon one of these works.

Exclusively (and how nice we are), L'OFFICIEL reveals the list of partner bakeries, as well as the places where to find the wild display of the "Feels Like Prada" campaign: Bread Bread 48 rue des martyrs, 18th Arr. Freedom 39 rue des Vinaigriers, 10th Arr. 10 rue Poncelet, 17th Arr. 40 rue St André des Arts, 6th Arr. 58 rue Saint Dominique, 7th Arr. 28 Rue de Maubeuge, 9th Arr. Mamiche 45, Rue Condorcet, 9th Arr. 32, Rue du Château d'Eau, 10th Arr. The Julien House 73 avenue Franklin Roosevelt, 8th Arr. The Flavors of Pierre Demours 13 rue Pierre Demours, 17th Arr. The Flavors of Cler 41 rue Cler, 7th Arr. The streets where to find the wild displays: 131 rue Saint Denis, 1st Arr. 18 rue du Temple, 4th Arr. 39 rue Ste Croix de la Bretonnerie, 4th Arr. 163 rue du Faubourg Saint-Honoré, 8th Arr. 47 rue Saint-André des Arts, 6th Arr.

Who wants a Prada branded breakfast?

Recommended posts for you

Beauty Awards

L'OFFICIEL SINGAPORE Beauty Awards 2024: Best Hair Products

Culture

Season 2 of Hit Korean Series, 'Moving' is Officially Confirmed!

Fashion

Onitsuka Tiger and Patou Bring Balletcore to the Mexico 66 in New Collab

Living

Dior's Cannage Decorates Le Noël de Monsieur Dior Tableware Collection

Culture

10 Exciting Korean TV Series to Look Out For in 2025 on Disney+

Culture

'Wicked' Brings the Magic of Oz to the Big Screen

Fashion

A Fashion Breakdown of BTS Jin’s ‘Running Wild’ Music Video

Watches & Jewellery

Han So-hee, Alexa Chung and More Front Boucheron's 'Gates of Wonders' Campaign