Fashion

Watch: How the Dior Book Tote Bag is Made

Go behind the scenes to discover the design and construction process of this season’s must-have accessory.

For Cruise 2019, the versatile Dior Book Tote bag sports a new embroidered toile de Jouy motif.  

The beige and blue canvas tote, which was crafted in a traditional Italian family-run atelier, was inspired by a toile de Jouy that adorned the walls of Dior's founding couturier’s first boutique since 1947.

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Inspired by that very toile de Jouy, Dior’s artistic director Maria Grazia Chiuri modernised the print of pastoral scenes with a series of wild animals – tigers, monkeys, lions and serpents – living together in the heart of the forest.

And – get this – each Dior Book Tote in Toile de Jouy requires over forty-two hours of embroidery and a whopping 1,600,000 stitches.

Watch the behind-the-scenes video down below to discover the creative design and painstaking construction process of the wardrobe essential.

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