This Jacquemus Maxi Straw Hat is Taking Over Instagram

See how this must-have summer accessory is stealing the show in everything from travel snaps to wedding looks.

Simon Porte Jacquemus is one of the biggest names in fashion right now. Is there any doubt about it? The French designer was the first to show his collection at the Fall/Winter 2018 edition of Paris Fashion Week, and now he's preparing to launch his first menswear collection later this month. On top of it all, the Insta-famous do not seem to get tired of wearing his creations.

One of Jacquemus' designs in particular has proven to be a hit lately: the maxi, super oversized straw hat. And when we say oversized, we mean oversized:

The Le Grand Chapeau Bomba hat is made of 100% straw, costs $400 and is currently fully sold out. Blame the bloggers and influencers who bought the item to enjoy the European summer in, as seen in countless travel snaps:

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Photo credit: @dennielias on Instagram

Photo credit: @jacquemus on Instagram

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Photo credit: @tati_vk on Instagram

Photo credit: @styleheroine on Instagram

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Photo credit: @modbymonique on Instagram

The straw hat has served as more than just a summer staple, too. Danish bride and It-Girl Emma Leth wore hers in place of a veil on her wedding day, keeping her — and her vintage lace wedding dress — in the shade as she walked down the aisle. Now that's what we call a summer wedding look.