These Are The Fashion And Beauty Brands Supporting The Black Lives Matter Movement
This past weekend, the world saw an uproar in response to the senseless deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery at the hands of police officers in the USA. These cases are sadly only the most recent in an over 400-year history of injustice against African Americans. Across the globe, we are seeing people come together collectively to say “enough is enough”, and to protest the unjust and systemic racism in the United States.
But it is not the sole responsibility of the Black community to educate a country (and the world), nor is it up to individuals to fight the fight. Consumers are demanding that businesses, particularly those who have profited off of black culture for decades, speak up and take action. Both major companies and emerging brands are beginning to take to their social platforms to demonstrate solidarity with those on the frontlines.
Beyond casting black models for campaigns and runway shows, the fashion industry still has a long way to go. At this crucial point in time, the industry has the opportunity not only to celebrate Black culture, but also to educate, to hire, and to get further involved. We will all stand taller when we all stand together. Below, you'll find a list of brands that have taken a stance against injustice by speaking up and donating to essential organisations in support of the Black Lives Matter movement.
We will continue to update this article as more information is made available.
Dior will be matching all employee contributions to Black Lives Matter, NAACP, and Dream Defenders in order to do their part in standing in solidarity with injustice in the Black community.
Racism is not just an American problem, and British brand Burberry announced that it would be donating an undisclosed sum to Black Lives Matter.
As a brand, Marc Jacobs Beauty is standing in solidarity against racism and taking action by donating to the Black Lives Matters movement.
Calvin Klein will be making a donation to causes that support the fight against racial and social injustice, including NAACP Legal Defense & Education Fund and the ACLU.
Marques' Almeida has announced that it will donate 20 per cent of all e-commerce sales to Black Lives Matter.
Besides sharing links to educational resources and tips on how to protest safely, Collina Strada has also pledged to donate 100 per cent of profits for this week to various bailout funds across America.
The label posted a series of links to resources and is set to donate an undisclosed amount to the ACLU.
The New York-based label will be donating to four different funds: National Black Justice Coalition, Black Visions Collective, Brooklyn Community Bail Fund, and National Bail Out.
Lou Dallas has pledged to donate half of all sales of this End Militarism t-shirt to Black Lives Matter.
The accessories label will make donations across various groups, starting with black LGBTQ mental health focused organisations.
The brand has pledged to donate 100 per cent of profits from sales over the past few days to the NAACP, the Equal Justice Initiative, and the ACLU.
The collective brands of Gap Inc. have made a $250,000 donation to NAACP and EmbraceRace, supporting a brave new generation by talking to youth about racism.
Levi’s is donating $100,000 to their longstanding partner, the ACLU. Along with the donation, they are making a grant of $100,000 to Live Free USA, a faith-based organisation on the front lines of social justice issues.
Cult favourite accessories label Staud announced that it has made a $10,000 donation to Color of Change. The designers have also said that 10% of all sales during this month will also be donated to the non-profit.
The Swedish giant (which also owns & Other Stories and Cos) promised to donate $500,000 across the NAACP, the ACLU and Color of Change.
Fashion designer Asai will be producing the viral Rihanna dress exclusively, and donating 100% of proceeds to Black Lives Matter. Rihanna and the designer are the only ones who currently have it.
The premium denim label will be donating 100% of proceeds from their e-commerce sales of face masks to Black Lives Matter and Color of Change.
The Swiss sports shoe company has decided to stand in solidarity against the injustices that hold Black people back by making a donation to Color of Change.
Savage X Fenty plans to donate to The Bail Project, an organisation that provides free bail for those who cannot afford to pay it, and the Black Lives Matter movement. The initiative is in partnership with founder Rihanna’s charity, the Clara Lionel Foundation.
Stella McCartney, who is known for her activism in environmental issues, will be donating to the NAACP Legal Defense and Education Fund to support racial justice in Minnesota, New York, and across America.
The Copenhagen brand has announced that it will be donating $100,000 to various organisations against police brutality including: the ACLU, NAACP, and Black Lives Matter.
The clean and cruelty-free beauty brand is supporting the Black Visions Collective, a Black, Trans, and Queer-led organisation dedicated to Black liberation with a $10,000 donation.
Standing by inclusivity on every level, Fur will be donating to the NAACP Legal Defense Fund and Brooklyn Bail Fund to help bail out those arrested during protests.
Glossier donated $500,000 across Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P Johnson Institute, and We The Protestors to combat racial injustice. In an effort to make an import within the beauty community the brand is allocating an additional $500,000 in the form of grants to black-owned beauty businesses starting from this month.
American cosmetics company Maybelline has pledged to donate a currently undisclosed sum to the NAACP.
Covergirl will donate directly to the NAACP’s Legal Defense and Education Fund as well as Black Lives Matter.
Soko Glam has donated to the Black Lives Matter organisation in order to stand in solidarity against police brutality.
To support those in the fight, Biossance is pledging $100,000 to the ACLU, Minnesota Freedom Fund, Color of Change, and Black Lives Matter.
TonyMoly will be donating 10% of sales from June to Black Lives Matter.
In order to amplify their solidarity with the Black community, Deciem is donating $100,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund.
ULTA will be donating to the Equal Justice Initiative to help support their efforts to challenge racial injustice.
Morphe Brushes is starting with a donation to Black Lives Matter, encouraging positive change with their platform and voice.
Touchland is donating 100% profits from this weekend to ACLU Nationwide.
