Fendi's Fendigraphy Bag Celebrates Fashion Logos

Blame it on the exploding obsession of Y2K fashion or just a general shift in our collective consciousness, but logos are back – and Fendi knows it. The House's latest bag screams "bigger is better" as it caters perfectly to the bold logo aficionados. 

Defined by a crescent shape with a spacious carry-all design, the Fendigraphy bag is a modern and bold icon – the new must-have for the powerful and confident Fendi woman. Once worn, the bag will stun with its maxi Fendi golden metal script, leaving the iconicity of the Maison’s logo on display for everyone to see. 

Wearability being so dear to Fendi, the bag fits perfectly under the arm thanks to its circular armhole. Its removable and adjustable strap allows you to transform it into a soft and supple satchel bag with a functional crossbody attitude if paired with a Strap You. 

Because miniature bags are also an iconic wardrobe essential, expect to see an irresistible nano version of the Fendigraphy bag. Embodying the style of the Fendigraphy perfectly, thanks to the Fendi lettering, it exudes a playful and youthful attitude which is expressed through its multiple ways of wearing it: around the wrist like a bracelet, attached to a bag as a charm, as a micro bag by adding a shoulder strap or simply by hand. 

A palette of black, white, beige brown but also baby blue and pink tones as opposed to the crackled metallic leather in golden or silver, makes the bag a perfect fit for all styles and aesthetics. The versatility of the new Fendigraphy is also reflected by the stunning variations of the bag, available in plain as well as luxurious materials including smooth leather, suede, croco and python.