JLo, Megan Thee Stallion, Kōki, and More Take a Ride with Coach
Coach's Spring 2022 'That's My Ride' campaign explores the House's legacy through a pop culture lens.
There is nothing that can replace the feeling of freedom you get from driving around with your best friends and listening to your favourite music. The Coach family understands this and seeks to encapsulate that feeling with their star-studded Spring 2022 campaign.
Calling on today’s emblems of the pop culture scene, the campaign includes members of the Coach family such as musical artists Megan Thee Stallion and Jennifer Lopez, TikTok sensation Noah Beck, Wisdom Kay’s crew, and model Kōki,.
The campaign celebrates the feeling of being your true self and expressing your individuality through the different methods of transportation while tapping into our collective memories with nostalgic and throwback songs. For example, we see Megan Thee Stallion trying her hand at bumper cars as 'Forget Me Nots' by Patrice Rushen plays in the background.
Another shot shows Noah Beck, Wisdom Kaye, Elisa Majimbo and Parker Kit Hill cruising in their pink Ford Bronco catapulting us into what could be a classic '90s movie scene, reminiscent of Zoolander’s comical gas station scene.
The campaign’s name 'That’s My Ride' serves as a playful way to introduce Coach’s new Signature while spotlighting the House’s Hitch Backpack and Field Tote in electric colours. This predicts the evolution of the House as they reveal their brand codes adapted for the younger and influential generation.
