Salvatore Ferragamo Welcomes Red Velvet’s SEULGI to the Family
As a luxury brand distinguished by its crafty inventiveness and spontaneous spirit, it is no surprise that Salvatore Ferragamo chose K-Pop extraordinaire SEULGI as their newest muse. After debuting as a member of the ever so popular girl group Red Velvet, SEULGI has risen to fame for her light-hearted personality, unique sense of style, passion, and creativity in her work.
SEULGI represents the embodiment of youth — a crackling spirit full of energy that reflects Ferragamo’s DNA precisely. Recently, the South Korean artist joined the Ferragamo Let’s Dance campaign to present a dynamic collection of airy shoes the best way she knows how: dance. In the video, SEULGI dons shoes from the collection and expresses herself through her graceful and fluid movement — “dancing through life,” as Ferragamo intended.
Besides this latest campaign, SEULGI has collaborated with the fashion House for their Autumn-Winter 2020 season through to Spring-Summer 2021. It is safe to say that we are all excited to see what else SEULGI and Ferragamo can bring to the table with this fun partnership.
