Salvatore Ferragamo’s Latest Capsule Explores the Freedom of Dance
If you ever felt the need to dance your frustrations away — now more than ever — look no further than Salvatore Ferragamo’s new capsule collection for inspiration. 'Let's Dance' embodies the desire for freedom to face life with new enthusiasm — all through movement.
The capsule collection is accompanied why a short film directed by American director Danielle Lessovitz – one of the most celebrated film directors from the 2019 Cannes Film Festival – to tell a story of a symbolic dialogue between dance and the embodying spirit of the modern woman.
It features three contemporary dancers — Anita Lorusso, Naomi Weijand and Tania Dimbelolo — in a series of ensemble and solo performances: One where reality disappears, and dance becomes an escape, before ultimately returning to the optimistic present of re-examination.
French actor and director Jean-Louis Barrault believed that: “Dancing means fighting against everything that holds us back, everything that brings us down ... it means using our bodies to discover the very essence and spirit of life; it means making physical contact with freedom.”
The Let’s Dance collection brings a line of shoes light as air, with beautiful colours from sunshine yellow and orange — and the occasional dégradé effect dotted with micro-rhinestone detail and glitter, to catch the light in every step. The range includes ballet flats crafted from Nappa leather, a Gancini moccasin sandal with refracted high heel, and pumps with lasered uppers, just to name a few.
Let’s Dance will also be a dance challenge for the Ferragamo community; and the brand’s new TikTok channel will open with the Ferragamo Dance Challenge. From mid-June, anyone can follow the tutorials by the three dancers, try out the different choreographies, film themselves and post it. The best videos will be published on the brand’s TikTok and Instagram accounts.
Some celebs and partners of the brand will also be putting themselves to the test with the same choreographies in what will become a series of mini-films.
The Let’s Dance capsule will be available from mid-June in Ferragamo boutiques and from ferragamo.com.
