Rosé, Hailey Bieber and More Star in Saint Laurent's Intimate Fall 2022 Campaign
The black-and-white #YSL45 campaign evokes an intimate, almost sensual, light through the star-studded lineup.
A soft and intimate romance, explorations of the body, and discovery of the human form are taken to the next level in Saint Laurent’s Fall campaign. It represents a surrender to romance; not just a love for someone else but a love for yourself.
With art directed by Creative Director Anthony Vaccarello in #YSL45, the campaign images bring out a sense of solitude, rooted in intensity and contentment – a quiet confidence. Through the lens of Gray Sorrenti, the very essence of #YSL45 is captured through the stances of Hailey Bieber, Talia Ryder, Charlotte Gainsbourg and Global House Ambassador Rosé from Blackpink.
Alongside the stills, the video for the campaign calls out to the inner romantic in all of us. Though not overtly presented, the video invokes the feeling of being the only ones in the universe. When nothing and no one else matters, and time seems to stand still.
The campaign video features Zoë Kravitz, Hailey Bieber, Dominic Fike, Awar Odhiang, Konrad Bauer, Finn Wolfhard, Rosé, LaKeith Stanfield, Romeo Beckham, Talia Ryder, Milena Smit, Charlotte Gainsbourg, Rocco Segers, Moncef Farfar and Løren.
