Yesterday, the sportswear label made the explosive announcement, officially welcoming Ros&eacute; to the PUMA family

<a href="https://www.lofficielsingapore.com/fashion/blackpink-rose-best-little-black-dress-looks-celebrity-style" title="All of Blackpink Ros&eacute;'s Latest Little Black Dress Looks" target="_blank" rel="noopener">BLACKPINK's Ros&eacute;</a> has firmly established herself as a formidable force and a source of inspiration in the K-pop industry, as well as a fashion icon in her own right. In an exciting new partnership, <a href="https://www.lofficielsingapore.com/living/photos-blackpink-rose-mile-phakphum-wonwoo-s-coups-exo-at-rimowa-event-in-seoul" title="In Photos: BLACKPINK's Ros&eacute;, Mile Phakphum, Wonwoo, S.Coups and more at Rimowa in Seoul" target="_blank" rel="noopener">Ros&eacute;</a> will lend her distinctive vision, voice, and insights to <a href="https://www.lofficielsingapore.com/fashion/ive-puma-asia-ambassador-kpop-teveris-nitro-sneakers-streetwear" title="IVE, the K-pop Sensation, Joins Forces with PUMA to Embrace the Y2K Trend" target="_blank" rel="noopener">PUMA's global campaigns</a> and narratives. Her ambassadorship will focus on elevating PUMA's renowned footwear models and supporting the "Rewrite the Classics" initiative, which celebrates PUMA's most timeless brands by reintroducing them to a new generation.
"I am thrilled to join the PUMA family," said <a href="https://www.lofficielsingapore.com/jewellery/blackpink-rose-enhypen-sunghoon-jake-win-metawin-tiffany-wonder-tokyo-jewellery-fashion" title="What Blackpink's Ros&eacute;, Win Metawin &amp; More Wore to the Tiffany Wonder Exhibition" target="_blank" rel="noopener">Ros&eacute;</a>. "I can't wait for my fans to join me in this next chapter with PUMA."

Image courtesy of Puma

<a href="https://www.lofficielsingapore.com/jewellery/tiffany-and-co-lock-collection-rose-blackpink-jimin-bts-florence-pugh" title="Blackpink's Ros&eacute; &amp; BTS' Jimin Star in the Latest Tiffany Lock Campaign" target="_blank" rel="noopener">Ros&eacute;</a> joins an illustrious roster of PUMA Sportstyle ambassadors who have driven change, including <a href="https://www.lofficielsingapore.com/fashion/rihanna-maternity-capsule-collection-savage-fenty-fashion-celebrity-news" title="Rihanna Releases Savage x Fenty Maternity Capsule Line" target="_blank" rel="noopener">Rihanna</a>, <a href="https://www.lofficielsingapore.com/culture/rihanna-asap-rocky-pregnant-expecting-their-first-child" title="Rihanna and A$AP Rocky are Expecting Their First Child" target="_blank" rel="noopener">A$AP Rocky</a>, <a href="https://www.lofficielsingapore.com/culture/dua-lipa-upcoming-album-radical-optimism-music-celebrity-news" title="Dua Lipa's Latest Album Is Titled 'Radical Optimism'" target="_blank" rel="noopener">Dua Lipa</a>, and Skepta. She begins her collaboration by showcasing the <a href="https://www.lofficielsingapore.com/fashion/ive-starring-puma-palermo-latest-campaign-win-metawin-tu-tontawan-fashion-news" title="IVE Embraces Their Sporty Side with the Iconic PUMA Palermo's Collection" target="_blank" rel="noopener">PUMA Palermo shoe</a>, bringing her unique style to the iconic low-top design. Throughout this partnership, the K-pop star will champion additional classic brands within PUMA's Sportswear portfolio.
"I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA," said Maria Valdes, Chief Product Officer at PUMA. "Ros&eacute;&rsquo;s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA&rsquo;s &lsquo;Rewrite the Classics&rsquo; program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together."
Ros&eacute;'s passion for music ignited at a young age when she began learning to play the piano and guitar, which eventually led to her deep-seated love for singing and composing. Her debut solo album, 'R,' released in 2021, featured the lead single "On the Ground," which set a record for the most-viewed music video within the first 24 hours by a solo K-pop artist on YouTube. Ros&eacute; has garnered accolades including the Hanteo Music Awards and the Mnet Asian Music Awards. Notably, she is the first artist to top the Billboard Global 200 both as a solo artist and as a member of a group.

BLACKPINK's Rosé is Announced as Puma's Latest Global Ambassador

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