Designer tie-ups are a dime a dozen but this one's looking mighty promising.
PUMA is teaming up with British accessories designer Sophia Webster for a hot, new collection for Fall/Winter 2017. Slated to drop globally in stores in September, the collection will draw inspiration from dance – a longtime hobby of Webster’s – and include apparel, footwear, and accessories.
Given Webster's signature aesthetic and penchant for whimsy, the PUMA x SophiaWebster collection promises to be a fun, playful one – melding technical designs with whimsical femininity.
"Second only to my love of design, is my love of dance and the opportunity to collaborate with PUMA enabled me to bring these two passions together. It’s been an exciting process tapping into the expertise of PUMA’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world.” – Sophia Webster
The first drop of the PUMA x Sophia Webster collection releases on 5 September exclusively at sophiawebster.com. The second drop will be available globally in PUMA stores, PUMA.com and select retailers on 9 September.
