Prada Unveils its Symbol Bag with House Ambassador Hunter Schafer

A bag, a muse, three different artistic visions. In its new campaign, Prada shakes up the codes and sublimates its latest model, the Symbol.

The Symbol bag speaks for itself. Precise, direct, significant: The accessory unveils a geometric jacquard canvas referring to the iconic triangle. This form drawn from the heritage of Mario Prada resonates without having to express itself, without having to show off other than by its simple trio of features, while being immediately associated with the Italian luxury House. The pattern with contrasting colours is modern and universal, sophisticated and minimalist, appealing to a particular contemporaneity and ancestral heritage.

chair furniture handbag bag accessories accessory purse person human

To celebrate this Symbol giving pride of place to the triangle, Prada then saw everything in threes. Indeed, the brand has relied on an unprecedented campaign – featuring actress Hunter Schafer – from three distinct angles.

Imagined as a triptych, the photographic series was produced by three of the modern masters of art: Catherine Opie, Thomas Ruff and Carrie Mae Weems – symbolic and important names, whose works have rarely, if ever, been declined under the form of a fashion campaign. Each artist is interested in the same figure and the same object, but their practices, methodology and results are entirely individual. Like the Symbol itself, we discover different facets of the same subject.

Opie's work revolves around the body and identity, new codes of beauty; his images seem to sculpt Hunter Schafer in a series of triangles, merging woman and object. Ruff's reinterprets ready-made images and distorts and manipulates reality, challenging our preconceived ideas. Then, Weems links his imagery to the concepts of identity, representation, projection, as well as notions of transformation and courage.

In front of each of their lenses, the star of Euphoria transforms, the triangle becomes a study in its own right and the Symbol bag seems to reveal itself differently each time. Hypnotic.