Prada's Lunar New Year Campaign is Helmed by Some Familiar Faces
Cai Xukun, Chunxia, Bai Yufan, and Du Juan are the new faces of Prada's 2023 Lunar New Year campaign
With the Lunar New Year fast approaching, Prada is starting 2023 off right with its 'Memories of Beauty' campaign, created to celebrate the happy memories associated with the start of a new year.
Lensed by photographer Nick Yang, the seasonal campaign stars singer, and face of Prada's 520 and Lunar New Year 2021 campaign Cai Xukun, award-winning Chinese actress Chunxia, Shan Hai Qing's Bai Yufan, and model and actress Du Juan.
'Memories of Beauty' will feature a limited-edition selection of men’s and women’s ready-to-wear, bags, footwear and accessories. Highlights of the collection include: A bolder re-edition of the Prada Moon bag and square bags embossed with the signature Prada triangle logo, as carried by Chunxia and Cai Xukun, stylish Nappa leather sneakers, and more.
The Lunar New Year collection will be available online at prada.com and in selected Prada stores from January 2023 onwards.
