The Italian brand is officially back in the sportswear game with the relaunch of its pioneering '90s athleisure line.

A strip of embossed red latex shouldn&#39;t stir as much excitement as it did on the runways of <a href="https://www.lofficielsingapore.com/fashion-week/prada-fall-winter-2018-runway-show-by-miuccia-prada-in-fondazione-prada-milan-review-photo-gallery">Prada&#39;s Fall/Winter 2018 shows</a>, but&nbsp;then again it&nbsp;wasn&#39;t just a red strip that fashion insiders were seeing. It was a symbol of the return&nbsp;of Prada Sport,&nbsp;the Italian label&#39;s line of luxury athleisure that was first launched in 1997.

Now going by the name Prada Linea Rossa&nbsp;after its iconic logo, the revived&nbsp;line still maintains its&nbsp;focus on high-performance clothing, this&nbsp;time refreshed with neon hues, a more streamlined silhouette and innovative&nbsp;fabric technology.&nbsp;

The new Prada Linea Rossa collection offers&nbsp;futuristic&nbsp;outerwear, headgear, eyewear&nbsp;and footwear, some of which are designed specifically for sports like skiing and snowboarding. The functionality of the garments shine through their&nbsp;high-tech fabrics, which range from ultra-light, abrasion-resistant nylon to the anti-wind, waterproof Tela&nbsp;Tecnica Pro.

Perhaps the two best things about&nbsp;Prada Linea Rossa is that it&#39;s a unisex line and it&#39;s designed to be worn throughout the year, regardless of the season. This is best demonstrated in Prada&#39;s mesmerizing new campaign video for the line, which shows models&nbsp;cooly surviving&nbsp;all manner of weather conditions &mdash; rain, wind, snow &mdash; in their Prada Linea Rossa outerwear. Watch it below:

Prada Linea Rossa

The Prada Linea Rossa collection will be available exclusively at the Prada store at Marina Bay Sands from 13 September, as well as on&nbsp;<a href="http://prada.com/" target="_blank">prada.com</a>.

Prada Linea Rossa is Back

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

Prada Linea Rossa is Back

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