Prada's Linea Rossa Fall/Winter 2022 Campaign Captures the Beauty of Movement
Lensed by Norbert Schoerner, the campaign showcases the effortlessly cool styles of the house's dynamic high-performance sportswear.
The art of movement often comes to mind when we think of sportswear. As such, Prada's Linea Rossa Fall/Winter 2022 Campaign taps into this forever-shifting and fluid nature of performance wear, exploring the idea of having a new line adapt to an athlete's body and range of movement to provide the best possible gear for them to perform in their respective fields. "Constantly changing, ever-evolving," as the brand says in its official statement.
Lensed by Norbert Schoerner, the campaign images showcase the collection's ability to accommodate motion through its models in urban ecosystems and mountainous terrains. A selection of effortlessly cool skiwear and metropolitan clothing strike a balance of stylish sports- and casual wear, using a blend of materials like nylon, techno-knit, and Prada Extreme-Tex to allow ultimate movement, regulate temperatures, and meet the demands of the everyday.
