Paying Tribute with Dior Women’s Fall 2022 Campaign
Maria Grazia Chiuri presents the latest campaign as a powerful homage to key Dior women.
With feminism at its core, Dior Women’s Fall 2022 campaign sends a message of strength with a female-focused tribute. The images, shot by Alice Mann, draw on the heritage of the House and transpose it for a contemporary world. Remembering the women who played vital roles in Dior’s growth and development, the fall campaign is a letter of love to women such as Christian Dior’s sister, Catherine Dior, and long-time muse Mizza Bricard.
Dior’s latest campaign embellishes skirts, jackets and the distinct Dior Book Tote with a simple motto: ‘L’union fait la force’, translating to strength through unity – Chiuri’s battle cry in her devoted fight for feminism.
The phrase gains significance through a coat of arms applied to different key pieces within the collection. The backbone of the collection, the uniform-inspired details allude to power in numbers. Unified by Chiuri’s direction and Mann’s aesthetic vision, the group portraits then elicit a silent intensity.
Powered by togetherness and camaraderie, the brand’s rejuvenated take on formidable females is woven into the very fabric of the collection’s key styles. Classic styles from Lady Dior, Diorcamp, Lady D-Joy and Dior Vibe get a daring makeover this season. Each piece feels emboldened with the Fall 2022 refresh.
Dior Women’s Fall 2022 campaign is a proud recognition of the women who were instrumental in building Dior’s success alongside Christian Dior himself. And Chiuri’s enduring female-centric work, as the House’s first female creative director, continues to set the standard for feminist advocacy through fashion.
