OMG, NewJeans Named Levi's Global Ambassadors
With their iconic group name, it was a only matter of time before we saw the girls working with Levi's.
2023 is truly the year of Levi's. Shortly after launching its Greatest Story Ever Worn campaign, the iconic denim house announced that global phenomenon and rising K-Pop girl group NewJeans is its new global ambassador.
Continuing its year-long celebration of the 150th anniversary of the Levi's 501®jeans, this collaboration with NewJeans will bring new excitement and hype to the Levi's brand, where it will include a new campaign featuring the brand as well as concerts and appearances.
An all-girl group with five members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, NewJeans has set a new bar in the K-Pop industry as the leading monster rookies of today.
Capturing the hearts of Gen MZs with their eclectic music, unique visuals, and Y2K-inspired fashion styles, NewJeans aspires to be timeless icons of a new era, like jeans, that people never become tired of putting on, especially the legendary icon Levi’s 501® Originals.
For their debut as Levi's ambassadors, Levi’s is set to launch a brand campaign featuring NewJeans and the brand's Spring/Summer 2023 collection. Throughout the year, NewJeans will continue to celebrate the 150th anniversary of Levi’s® 501® jeans and will represent the brand as a global ambassador.
