NJZ Makes a Flashy Return with Calvin Klein's New Spring 2025 Campaign
It's simply breathtaking to see the girls back in action and dancing in style with Calvin Klein
Calvin Klein sets the tone for Spring 2025 with a campaign that’s equal parts effortless cool and undeniable star power. Fronted by K-pop’s brightest—MINJI, HANNI, DANIELLE, HAERIN, and HYEIN—the new collection is a masterclass in modern minimalism, captured through the lens of renowned photographer and director Oliver Hadlee Pearch.
Bathed in Calvin Klein’s signature denim, the stars exude effortless energy, their playful, confident aura amplified by bold hues, fresh silhouettes, and an undeniable pop edge. Set to the infectious beats of "Watch Me" by Biig Piig, the campaign video pulses with movement, proving that this season’s denim is made for living—and dancing.
For Spring, Calvin Klein redefines everyday essentials with a modern, downtown sensibility. Think updated denim jackets, Bermuda shorts, and vintage-inspired logo tees, all elevated with contemporary fits and washes. A laser-etched monogram print brings a fresh twist to classic jeans, while striped shirting, dark-wash denim, and the ever-iconic blazer, shirt dress, and rugby sweater inject a relaxed sophistication into the mix. The result? A collection that’s equal parts nostalgia and now—perfectly in step with the new icons of fashion.
