NCT's Taeyong, Maggie Smith, Dakota Fanning & More Front LOEWE's Latest Campaign
This campaign is exactly what fashion needs right now.
Loved for many roles throughout her career, from Professor McGonagall to Mother Superior and Jean Brodie, Maggie Smith shows us that age does not matter as she makes her entrance for the Loewe Spring/Summer 2024 precollection campaign.
Starring alongside a cast of myriad personalities including actresses Greta Lee, Maggie Smith and Dakota Fanning, actor Mike Faist, artist Rachel Jones, model Fei Fei Sun, and Loewe Global Ambassadors, musician Taeyong and actor Josh O’Connor, the campaign highlights the ongoing conversation between creative director Jonathan Anderson and photographer Juergen Teller on "a prismatic depiction of individual characters, and the clothes and accessories they don".
Teller's unapologetic gaze captures imperfections as the epitome of perfection, highlighting reimagined classics from the collection: knits, denim, shearling coats, and leather pieces. Embracing Loewe's identity rooted in craftsmanship, the campaign imagery undergoes a transformative process.
Torn and superimposed onto white backgrounds, the pictures attain a sculptural essence, embodying the brand's intrinsic materiality. Loewe's Spring/Summer 2024 precollection campaign celebrates diversity, creativity, and the art of imperfection, inviting fashion enthusiasts into a world where individuality reigns supreme.
Swipe the gallery below to see more campaign images:
Set against raw domestic backdrops, these icons confidently showcase Loewe's iconic bags including the Puzzle, Puzzle Fold tote, Squeeze, Pebble Bucket, Paseo, and Fold shopper. Notably, a special collaboration with Kyoto-based ceramic studio Suna Fujita introduces Puzzle Fold totes adorned with whimsical animal motifs, lending an enchanting touch to the collection.
Visit www.loewe.com to find out more about the new collection and campaign.
