With a long list of fans that includes (besides RiRi) Kendall Jenner, Gigi Hadid, and Rosie Huntington-Whiteley, Muaddi is undeniably one to watch in fashion

The global footwear market has become&nbsp;increasingly competitive, with more small and independent brands emerging and&nbsp;differentiating themselves&nbsp;by&nbsp;offering an exclusivity that larger companies cannot.&nbsp;Growing up between Jordan, Romania, and Italy,&nbsp;Amina Muaddi has&nbsp;developed an eye for what tastemakers around the world really want&nbsp;&mdash;&nbsp;a&nbsp;perfect blend of effortless glamour,&nbsp;impeccable craftsmanship,&nbsp;and fashion-forward style, which constantly conveys new and fresh ideas, but with roots in timeless quality.&nbsp;

After studying at the European Institute of Design in Milan and working as a stylist for a number of prominent magazines, this strong-minded Gemini discovered that designing shoes was the perfect expression of her creative vision. She challenged herself to learn the trade, moving to the Riviera del Brenta, Italy&#39;s famed shoemaking district.&nbsp;

There, Muaddi worked with world-class artisans and suppliers to develop each of the 40 to 50 components in her shoes. She&nbsp;co-founded her first footwear brand, called Oscar Tiye, in Milan, before moving to Paris, where she began a fruitful collaboration with French couturier Alexandre Vauthier.&nbsp;

The designer and entrepreneur&nbsp;remembers telling her mother, at the tender age of nine,&nbsp;that she wanted to be a part of the fashion world.&nbsp;&quot;I was into fashion because of her; she was very chic, with a big shoe closet, and she dressed me very well,&quot; Muaddi recalls.&nbsp;

Now, with her&nbsp;eponymous label, Muaddi is creating her own world.&nbsp;Her&nbsp;shoes &mdash; designed in Paris and produced in Italy, but with an international heart &mdash; are sensual, sophisticated,&nbsp;and run across a wide range of styles, including slingbacks,&nbsp;sneakers, boots, and mules. Easily identifiable thanks to the signature flared &quot;martini&quot; heel, they are always fun, always brightly-hued, and often come adorned with&nbsp;rhinestones and feathers.&nbsp;

Like&nbsp;<a href="https://www.lofficielsingapore.com/fashion/paint-the-town-red-christian-louboutin-takes-us-inside-his-must-see-exhibition">Christian Louboutin</a>&nbsp;and&nbsp;<a href="https://www.lofficielsingapore.com/fashion/manolo-blahnik-on-his-favourite-classic-films-and-handling-mental-health-during-quarantine">Manolo Blahnik</a>&nbsp;before her, Muaddi&nbsp;has a&nbsp;knack for capturing the&nbsp;zeitgeist.&nbsp;Unlike Blahnik, however, who had several seasons of Sex and the City as his&nbsp;showcase, the buzz around her designs is spread via celebrities, who post photos of themselves wearing her shoes on social media&nbsp;&mdash; her long list of famous fans includes <a href="https://www.lofficielsingapore.com/Culture/rihanna-and-partynextdoor-release-new-song">Rihanna</a>,&nbsp;<a href="https://www.lofficielsingapore.com/fashion/all-the-style-inspiration-you-need-courtesy-of-your-favourite-pop-stars">Dua Lipa</a>, <a href="https://www.lofficielsingapore.com/fashion/kendall-jenner-shares-what-gets-her-through-fashion-month">Kendall Jenner</a>, <a href="https://www.lofficielsingapore.com/living/put-down-the-pasta-here-s-how-to-make-gigi-hadid-s-favourite-mac-cheese">Gigi Hadid</a>, <a href="https://www.lofficielsingapore.com/fashion/rosie-coloured-glasses-rosie-huntington-whiteley-on-jimmy-choo-and-self-love">Rosie Huntington-Whiteley</a>, and <a href="https://www.lofficielsingapore.com/fashion/kimk-balmain-latex">Kim Kardashian </a>(she likes to call them #AminasLadies).&nbsp;In fact, RiRi loves Muaddi&#39;s heels so much that she invited the designer to create a collection of shoes for her fashion house Fenty.&nbsp;

Despite having amassed such a stellar clientele, Muaddi reveals there are two more women she&#39;d like to dress: former first lady Michelle Obama, and the Duchess of Sussex, Meghan Markle.&nbsp;

At the present moment, Muaddi&#39;s&nbsp;small but mighty team consists of herself and four others, who are in the early stages of their careers.&nbsp;&ldquo;I like to surround myself with young people who can grow with me,&rdquo; she says.&nbsp;

Her office headquarters serves as her personal residence, although she is looking to relocate.&nbsp;&ldquo;I&#39;m not particularly attached to any place.&nbsp;I like to change,&quot;&nbsp;she explains.&nbsp;She also aspires to have her own factory in Italy, where her shoes and their parts can be manufactured and assembled in the same place.&nbsp;

Be sure to keep an eye on Amina Muaddi, because you&#39;re sure to see a lot more of her (on celebrity Instagrams and in the industry in general)&nbsp;in the future.&nbsp;

Meet Amina Muaddi, The Designer Responsible For Rihanna's Favourite Sandals

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