MAX&Co. Launches Brand New Chic Concept Store at ION
The Italian fashion label unveils a new space at the iconic mall where you can explore their full range of stylish pieces at your leisure.
Italian fashion house MAX&Co. has unveiled its latest concept store at the prestigious ION Orchard Mall in Singapore, marking a new chapter in its elegant global expansion. Spanning over 1,000 square feet, the store seamlessly intertwines the brand’s signature Italian craftsmanship with contemporary design elements, creating a space that exudes sophistication while remaining refreshingly relaxed.
Upon entering, shoppers are greeted by an airy and light-filled environment, softened by the subtle luxury of traditional Italian terrazzo flooring—a mosaic of marble fragments that quietly whispers of the brand's storied heritage. It’s an atmosphere where timeless Italian elegance meets modern sensibilities, inviting fashion aficionados to linger and explore.
The new MAX&Co. store houses a full spectrum of versatile clothing and accessories, offering customers the freedom to mix and match, enabling the creation of personal looks that reflect their individual style and flair.
A Glimpse into MAX&Co.'s History
Picture Italy in 1986, an era when head-to-toe designer ensembles were the norm. But for the Max Mara Group devotees, a subtler expression of style was emerging. They craved not the loud logos, but a wardrobe shaped by personal taste, inspired by global cultures and artistic movements. Thus, MAX&Co. was born—a brand for the discerning individual who sought to stand out with quiet confidence.
Over the decades, MAX&Co. has remained true to its founding principles, supported by four core pillars: Concepts, Collaborations, Coherence, and Conversations. Concepts like the iconic Runaway coat—reimagined in unexpected colours—or the beloved MAX&Co. logo Tee, where each hue represents and tells a story of emotion. Long before collaborations became the fashion industry’s darling, MAX&Co. was forging creative partnerships, blending fashion with sports and philanthropy. Their latest collaboration with Lorenzo Posocco for Spring/Summer 2025, stylist and creative director of LPS, titled ‘Found Family,’ celebrates the bonds we choose, drawing inspiration from 90s fashion editorials and the intimate portraits of the era.
Images courtesy of MAX&Co.
Enduring Ethos
Grounded in coherence, MAX&Co. champions a style philosophy that transcends fleeting trends. The brand’s commitment to quality ensures every garment feels like a long-term love affair—pieces that seamlessly evolve with their wearer. Eschewing provocation in favour of joy, synergy, and timeless elegance, MAX&Co. prioritises clothing that lasts, becoming a cherished part of one’s personal style journey.
This ethos is on full display at the new ION Orchard store. From hero pieces like the MAX&Co. logo Tee and the iconic Runaway coat to refined everyday essentials, tailored office wear, chic party ensembles, and exclusive seasonal collections, the store offers something for every taste and occasion. Fashion lovers can immerse themselves in MAX&Co.’s world, where sophistication meets versatility, and to craft their own unique style narrative.
