Longchamp & André Sarvaia Bring Paris to Soho New York in A New Collaboration
Discover Longchamp's cool branché event in New York City filled with international personalities to celebrate the new collaboration with French artist André Sarvaia.
This week, Longchamp’s Global CEO Jean Cassegrain and Creative Director Sophie Delafontaine, celebrated the launch of the Longchamp & André collaboration with special co-host and French artist, André Sarvaia.
The Longchamp team alongside André, brought Parisian spirit to the heart of Soho as guests were welcomed to the top floor and terrace of Longchamp’s downtown boutique to toast the new collaboration and enjoy a live art performance by André himself, followed by a DJ set performed by Alix Brown.
In honour of the event, André partnered with Longchamp to recreate four styles of their iconic Le Pliage – all in recycled nylon – to feature three variations of his poetic signature graffiti character, Mr. A, printed in recycled pink and blue polyester canvas. Each bag is personally customised by André, each is unique and individually numbered – transforming the pieces into original artworks to carry around every day.
A number of guests gathered at the Longchamp SOHO boutique to celebrate the latest collaboration. Notable guests included Alexa Chung, DJ Alix Brown and Singapore fashion personalities.
The collaboration is available to purchase at Longchamp Boutiques Worldwide and on Longchamp.com
