Fashion
Kim Jones' Debut Ready-to-Wear Collection for Fendi Hits Stores
The FW21 Women's Collection intertwines the rich history of Fendi with the modernity of everyday fashion today.
English fashion designer Kim Jones offers a fresh perspective to the historic House of Fendi — with his latest collection paying tribute to the legacy of strong women behind the Maison and its history as one of the most respected fashion Houses in the world.
Although its past inspires it, the collection focuses on the “now” with ready-to-wear clothing and accessories for the quintessential women of today to parade. The campaign, photographed by Craig McDean at Palazzo della Civiltà Italiana — Fendi’s headquarters — clearly displays Jones’ intentions: A classy, wearable collection built on the mélange of classicism and modernity.
