Jennifer Lawrence stars in Dior’s Vintage-inspired Fall 2020 Campaign

The French house has unveiled their latest campaign harkening back to the house’s classic elegance

If there’s anything that these unpredictable times have told us, it’s that sometimes the simplest things do really work best. Dior has unveiled their latest campaign befitting this attitude, harkening back to the house’s classic elegance. The French luxury house’s Fall 2020 campaign features Jennifer Lawrence against a grey backdrop, shot under the lens of Brigitte Niedermair, letting their collection do the talking with an austere, minimalist approach.

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Image: Courtesy

Captured in December a year ago, the campaign brings us back to memories of a bygone time, one where we didn’t know a pandemic was in our wakes.

It is an ode to elegance and refinement, of sculptural beauty and classic silhouettes that have marked the fashion industry since its formation, and the timeless legacy that Christian Dior left behind, combined with the modern and feminine touches of Maria Grazia Chuiri.

I wanted to employ quite a different technique in fashioning my clothes, from the methods then in use - I wanted them to be constructed like buildings. Thus i moulded my dresses to the curves of the female body, so that they called attention to its shape.

This, Christian Dior said in Dior by Dior in 1956, and follows the same philosophy that Maria Grazia Chiuri continues to reflect on for this fall collection. Melding her modern sensibility with Christian Dior's heritage of couture, iconic piece such as the house's Bar Jacket are reinvented in various styles and lengths, and follows a palette of neutrals, including black, brown, blue, with masculine inspired elements.