IVE, the K-pop Sensation, Joins Forces with PUMA to Embrace the Y2K Trend
Discover Teveris NITRO, a sneaker inspired by the 2000s, upgraded with cutting-edge technology and plush NITRO cushioning, now adorning the feet of the K-pop girl group IVE — the latest PUMA brand ambassadors in the Asia Pacific region.
PUMA, the eminent sports fashion brand, has recently unveiled its Teveris NITRO footwear collection in partnership with the Asia Pacific brand ambassadors — the sensational music group, IVE. This groundbreaking collaboration between PUMA and IVE is poised to captivate not only fervent K-pop enthusiasts but also fashion aficionados worldwide.
In this captivating campaign, IVE graces the scene against a holographic pastel backdrop, an ethereal yet quintessential element of Y2K aesthetics. Complementing the Teveris NITRO footwear range that exudes the essence of the 2000s, PUMA takes a nostalgic leap while confidently embracing the future of fashion, encapsulating the true essence of this campaign.
Dynamic and timeless designs undergo a transformation through a minimalist lens, accentuated by striking pockets and subtle logos. The collection's perennial color palette grants you the freedom to mix and match, crafting sophisticated ensembles that resonate with your unique style. Whether you opt for comfortable everyday attire or attire tailored for special occasions, these pieces effortlessly cater to your needs.
The Teveris NITRO collection is now available for purchase at all authentic PUMA stores nationwide, starting from September 18, 2023. Notably, each purchase from the Teveris NITRO collection featuring IVE as brand representatives will include a limited quantity of 6 autographed photocards. Each set of photocards will comprise selfies and signatures from all six members, making it a coveted collector's item for fans.
